W. A. Fisher Marketing
Minnesota Direct Mail Advertising Agency
Say you don’t have the budget for mass advertising (TV, print, radio) or you have a very specific, targeted audience. In either of these cases, direct mail marketing may be a good alternative for you. Direct mail is highly targeted, particularly in the case of mailings to existing customers. This sort of precise targeting greatly increases your response rate and thus increases your ROI. Response rates to direct mail can vary widely, but industry averages are quoted at between .5 to 10%. Direct mail can be personalized to your customers through the use of variable data and can take a variety of forms from postcards to catalogs to suit your needs. Direct mail also allows you to easily track the performance of your campaign through inquiries, tracking codes or the return of coupons.
W. A. Fisher Marketing can assist you with every aspect of your direct mail campaign from list procurement or management to design, printing and mailing.
Click here to view samples of direct mail pieces produced by W.A. Fisher Marketing.