W. A. Fisher Marketing
Minnesota Display & Point of Purchase Advertising Agency
Display graphics are generally used for the purpose of marketing or public relations in one of two venues: at an event or at the point of purchase. Events may include any occurance intended to draw a crowd of people such as trade shows, conventions, press conferences, concerts, sporting events, etc... Many of our clients participate in trade shows such as travel or home shows to sell their destination, product or service. They rely on W.A. Fisher Marketing to produce display booths and collateral materials to draw people to their booth or kiosk and convert contacts into sales.
We assist our clients in selecting display units that will accomplish their unique goals and fit within their budget. Display systems range from basic pop up units measuring a few square feet and costing several hundred dollars to complex modular units that can be assembled into massive environmental displays costing tens of thousands of dollars.
Once the type of display is decided, our creative staff goes to work to create a display that grabs attention and effectively communicates the desired message. Similar to outdoor advertising, simplicity and bold graphics are usually the key to designing a successful trade show display.
Point of purchase promotions are intended to communicate to existing customers onsite at a retail or service business. They can included counter top displays, internal signage, free-standing display kiosks, banners, posters, literature dispensers, etc... POP displays can be used to promote current specials, build brand loyalty or cross-market services. It is generally considered one of the most cost-effective forms of advertising, because it is directed at existing customers and does not require any media or other distribution costs.
W.A. Fisher Marketing can help you develop and implement a POP plan for your business that will mesh perfectly with your external advertising and maximize your campaigns return on investment.
Click here for samples of POP/Displays by W. A. Fisher