W. A. Fisher Marketing
With the increasing popularity and capabilities of mobile phones, smart phone and Personal Digital Assistants (PDAs), mobile marketing is one of the hottest new media available to advertisers. Mobile marketing exists in two basic types: SMS (Short Message Service) and MMS (Multimedia Message Service). SMS is essentially text messages that are sent out to customers who have opted in to receive such messages, simlilar to opt-in e-mails. MMS ads combine text with audio and video that can be sent to and viewed on most PDAs and smart phones. Contact W.A. Fisher Marketing if you're interested in incorporating mobile marketing in your next campaign.