W. A. Fisher Marketing
Minnesota Print Advertising Agency
Contrary to popular opinion, print advertising in newspapers, consumer and trade magazines is not dead. Far from it. Print advertising remains a powerful medium for increasing brand awareness and sales. A recent survey from the Center for Media Research found that 59% of adults identify newspapers as the medium they use for planning, shopping and purchase decisions. 41% listed newspapers as their primary medium for checking advertising. That’s nearly twice as many as newspapers closest competitor, the Internet.
Consumers also tend to trust ads in newspapers and magazines more than banner ads, e-mails and search engine results. According to a Nielsen Global Online Consumer Survey, 61% of consumers said they trusted ads in newspapers somewhat or completely, compared to banner ads which were trusted by just 33%.
Check out these stats from the Newspaper Association of America:
- 73% of adults regularly or occasionally read newspaper inserts
- 82% have been spurred to action by a newspaper insert in the past month
While 82% of those surveyed said they "took action" as a result of newspaper advertising, including:
- Clipping a coupon (61%)
- Buying something (50%)
- Visiting Web sites to learn more (33%)
- Trying something for the first time (27%)
Preliminary data also reveals that other media trailed well behind newspapers as the primary medium for checking advertising. The closest competitor, the Internet, trailed newspapers by 20 percentage points, direct mail gained a 14% response in the survey, and television was cited by only 8% of respondents.
W.A. Fisher Marketing produces effective newspaper and magazine advertising incorporating strong creative concepts, fresh design and copy that helps our clients stand out from the clutter.
Click here to view samples of print ads by W.A. Fisher Marketing.