W. A. Fisher Marketing
Research
According to Wikipedia, marketing research includes any research meant to support marketing activities, and the statistical interpretation for data into information. The information is then used by managers to plan and conduct various marketing activities. Most marketing research is carried out with the following methodology:
- Identification of a problem
- Formulation of a research plan
- Collection of research data
- Interpretation of research data
- Reporting to appropriate managers
W.A. Fisher Marketing assists our clients with customer satisfaction surveys, market research, analysis and focus groups to help them to better understand the wants, needs and behaviors of their customers. Most research is conducted by our internal staff, but we wont hesitate to subcontract or refer research work that is beyond our capabilities.