Minnesota Wild Campaign - 60-second radio

The IRRRB had recently entered into a sponsorship agreement with the NHL expansion Minnesota Wild which included naming rights to the Iron Range Grill, a restaurant and bar at the brand new Excel Center. We developed and produced this radio campaign to air in the Twin Cities market. The spots are intended to tie in the Minnesota Wild with northeastern Minnesota's Wild North weaving in business expansion and relocation and packaging the whole concept in a hockey theme. Sound like a challenge?