Great Way to Getaway! Campaign

Research indicated that one of the primary tourism markets for the Iron Trail Region in northern Minnesota was short notice, weekend getaways. We designed the campaign centered around the theme, A great way to Getaway!

We also streamlined the ad signature and response mechanism to stylized web address. With over 1,000 pages of attractions, lodging, and recreational opportunities, the web site was an ideal vehicle for ad inquiries.

To view additional ads in the campaign, click on the numbers above the sample.