Category Archives: Website Strategy

Five Tips for Tourism Websites in 2021

As tourism bureaus across the nation work to reinvent the ways to attract visitors during the COVID-19 pandemic, tourism-focused websites need to refocus their content strategy. Pre-pandemic, promotion often revolved around events: live music, annual celebrations, and sporting events. And while everything has changed, the desire to travel remains, and visitors will seek travel information…

7 Things Your Website is Missing

Nowadays, especially in the time of COVID, having a website for your business isn’t just a good idea, it’s crucial. But, what makes your website stand out from your competitors? Chances are, you are missing out on some opportunities to really impress your potential customers, along with attracting more. Here’s 7 things we think your…

How to Plan A Website Redesign

The most successful websites execute a strategy that aligns business goals with their target audience goals. In other words, your site isn’t all about you – it’s about connecting and communicating with your customers in a way they desire. In today’s world, it’s imperative (I mean CRUCIAL) that your website establishes trust, provides a great experience with easily digestible and useful information accessible on any device – or people will go elsewhere. Trust me; they will.

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