SEO, PPC, CMS, ABCDEFG – What do they all mean?

First things first: We’re sorry.

We know we throw abbreviations around like they’re going out of style. We sometimes forget that not everyone is a web marketing or web development expert.

Let us make it up to you. Here’s a list of acronyms / abbreviations that we tend to use in our every day jargon, what they stand for and what they mean.


Content Management System

Web based application used to manage the content (text and photos of your website.
CSS Cascading Style Sheet A programming language used to control the colors, style and layout of the website.


Hypertext Markup Language

The programming language used to build the structure of the site.


Search Engine Optimization

Techniques that help your website rank higher in search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.


Internet Service Provider

The company that provides your internet connection.



An internet marketing strategy where payment is only collected when an ad is clicked on.


Call to Action

A piece of your site that encourages your viewer to do something, like submit a contact form, buy a product, etc.


Click Through Rate

Used in conjunction with Pay-per-click, this measures the success of a PPC campaign by measuring the amount of clicks an ad received against how many times it was viewed.


Google Analytics

A reporting tool used to track and report website traffic.


What You See is What You Get

This usually refers to a text editor (in a CMS) that allows you to type and arrange your content exactly how it will show on your website.

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