How Google’s New Mobile Search Algorithm Affects You

IMG_4545On April 21st, Google rolled out it’s new search algorithm. Big deal, right?

It is a big deal. A huge deal, in fact.  This new algorithm has to do with how mobile-friendly your website it. It gives preferences to responsively designed websites over non-responsive sites when rendering search results for people searching on mobile devices.

Have a separate mobile site? That’s not good enough according to Google. But don’t assume that you’ll be penalized for not having a mobile friendly site – you just won’t reap the benefits of being in Google’s good graces.

If you’ve already jumped on the responsive web design bandwagon, then you have the advantage over most businesses, including national brands.

If you’re not sure if your site is mobile-friendly, check out Google’s Mobile Friendly Test.

If you are ready to redesign your website to take advantage of the benefits of having a mobile friendly website, give us a call. We’ll make sure you’re glad you did.

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