Marketing

Brand Development & Messaging

A consistent and meaningful brand image consists of much more than a logo, colors and a tagline: your brand is a promise. Your brand needs to evoke an emotional connection with your target audience about who you are and the value your product or service brings to their lives. By first defining who you are, who you serve, and what you do best, you differentiate yourself from competitors and stake a clear position in the marketplace and in the minds of your target audiences.

It’s your story that drives the brand strategy and the creation of your logo, colors, tone, tagline, messaging and other brand elements.

I’m ready to start my branding project

Integrated Marketing Planning

“A goal without a plan is just a wish” – Antoine de Saint-Exupery

What is integrated marketing planning? It’s identifying your marketing objectives and how to connect with your target customers using well-coordinated tactics that are designed to work with each other. Few companies have unlimited resources; that’s why it’s important to prioritize marketing efforts based on the most effective methods designed to reach YOUR target customer.

A professional marketing plan will serve as your roadmap to reach your business objectives.

I’m ready for my marketing plan

Content Marketing

Content marketing continues to be a strong digital marketing strategy that reaps benefits such as lead generation and nurturing, SEO, and building relationships. By providing useful and quality content, your business helps buyers buy, builds trust and positions your company as possessing expertise in your industry.

A smart marketing strategy combines both outbound (advertising) and inbound (you’re found through search or social through sought after content that helps educate, solve a problem, or prove results). Typically “content marketing” consists of a combination of blog articles, white papers, ebooks, infographics, video and webinars, to name a few formats.

Our team can help you develop a content marketing plan that will help you strategically plan and develop cornerstone pieces of content desired by your target audience that will help drive quality leads to your website.

Help me with my content!

Social Media Marketing

An animal of its own, social media marketing requires a strategic approach. Today it’s not enough to “be on” social media; rather, it’s necessary to understand the behaviors of your audience (they’re always changing) and how to engage them; learn to identify influencers who can help amplify your brand, and understand how to leverage social platforms for key consumer insights.

Our team possesses the knowledge to help you rock your social media.

I’m ready to get social

Additional Digital Marketing Services

W.A. Fisher possesses deep knowledge of digital marketing strategy and tactics. From search engine optimization, search marketing to display ads, retargeting and email marketing – we’ve got you covered.