W. A. Fisher Marketing
Marketing is a very broad term with numerous definitions, competing philosophies and evolving applications. The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Well define the art of marketing as knowing your customers, understanding their needs, communicating with them effectively and delivering your product or service to them satisfactorily.
Most successful marketing plans will include an on-going cycle of the following key components:
Marketing is the big picture. Disciplines such as advertising, promotion, sales, distribution and public relations are all components of marketing. Marketing is strategic, while advertising is tactical. Although W. A. Fisher Marketing generally provide services to our clients on the tactical level, we often assist our clients by providing the marketing components of research, marketing plans and media plans.