As tourism bureaus across the nation work to reinvent the ways to attract visitors during the COVID-19 pandemic, tourism-focused websites need to refocus their content strategy. Pre-pandemic, promotion often revolved around events: live music, annual celebrations, and sporting events. And while everything has changed, the desire to travel remains, and visitors will seek travel information…
There’s no doubt the 2020 Coronavirus pandemic hit Minnesota Tourism Bureaus hard. Travel restrictions and shut-downs have reduced travel significantly, which has greatly affected marketing budgets for DMOs and CVBs across the state. Many tourism organizations rely on collected tourism/lodging taxes to fund tourism marketing and to promote their communities. Without their typical funding, budgets…
Yesterday, W.A. Fisher hosted a conference call with several CVBs and Chamber directors we work with to talk about how the COVID-19 pandemic is impacting tourism and what we can do right now to combat this new reality of staying put. It’s a difficult time for those of us in the tourism industry – as…