Category Archives: Tourism
How Mobile-Friendly Design Impacts Travel Decisions
Travelers don’t sit at a desk to plan most of their trips anymore.They’re on their phones at work, in the car, at a restaurant, or already on the road. If your tourism website isn’t built for mobile, you’re losing visitors before they ever arrive. Mobile-friendly design isn’t a trend. It directly impacts whether someone chooses…
How to Make Your Business Stand Out in a Tourist-Heavy Season
Summer tourism is a blessing—more people, more energy, more opportunity. But with that comes increased competition. In towns and regions where tourists flood in for a few key months, every local business is vying for attention. So how do you make yours the one people remember, walk into, and talk about? At WA Fisher, we…
Five Tips for Tourism Websites in 2021
As tourism bureaus across the nation work to reinvent the ways to attract visitors during the COVID-19 pandemic, tourism-focused websites need to refocus their content strategy. Pre-pandemic, promotion often revolved around events: live music, annual celebrations, and sporting events. And while everything has changed, the desire to travel remains, and visitors will seek travel information…
Explore Minnesota Tourism Crisis Grants 2021
There’s no doubt the 2020 Coronavirus pandemic hit Minnesota Tourism Bureaus hard. Travel restrictions and shut-downs have reduced travel significantly, which has greatly affected marketing budgets for DMOs and CVBs across the state. Many tourism organizations rely on collected tourism/lodging taxes to fund tourism marketing and to promote their communities. Without their typical funding, budgets…
At a Time of No Travel, What Can Chambers and Visitors Bureaus Do Right Now?
Yesterday, W.A. Fisher hosted a conference call with several CVBs and Chamber directors we work with to talk about how the COVID-19 pandemic is impacting tourism and what we can do right now to combat this new reality of staying put. It’s a difficult time for those of us in the tourism industry – as…