Category Archives: Website Planning

Five Tips for Tourism Websites in 2021

As tourism bureaus across the nation work to reinvent the ways to attract visitors during the COVID-19 pandemic, tourism-focused websites need to refocus their content strategy. Pre-pandemic, promotion often revolved around events: live music, annual celebrations, and sporting events. And while everything has changed, the desire to travel remains, and visitors will seek travel information…

How to Plan A Website Redesign

The most successful websites execute a strategy that aligns business goals with their target audience goals. In other words, your site isn’t all about you – it’s about connecting and communicating with your customers in a way they desire. In today’s world, it’s imperative (I mean CRUCIAL) that your website establishes trust, provides a great experience with easily digestible and useful information accessible on any device – or people will go elsewhere. Trust me; they will.

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