Category Archives: Website Planning
How to Make Your Website ADA Compliant and Why It Matters
What Is ADA Compliance for Websites? The Americans with Disabilities Act (ADA) requires businesses to make their services accessible to people with disabilities. While originally focused on physical spaces, courts and regulators increasingly interpret the law to include digital accessibility, meaning your website should be usable by everyone—including people with visual, hearing, motor, or cognitive…
Top 5 Website Mistakes Costing Your Business Customers
Your website is your storefront. If it’s clunky, confusing, or outdated, customers don’t stick around — they bounce to your competitor. Here are the top 5 mistakes we see every day that quietly drain businesses of sales and credibility. 1. Slow Loading Speed If your site takes more than 3 seconds to load, most visitors…
Five Tips for Tourism Websites in 2021
As tourism bureaus across the nation work to reinvent the ways to attract visitors during the COVID-19 pandemic, tourism-focused websites need to refocus their content strategy. Pre-pandemic, promotion often revolved around events: live music, annual celebrations, and sporting events. And while everything has changed, the desire to travel remains, and visitors will seek travel information…
How to Plan A Website Redesign
The most successful websites execute a strategy that aligns business goals with their target audience goals. In other words, your site isn’t all about you – it’s about connecting and communicating with your customers in a way they desire. In today’s world, it’s imperative (I mean CRUCIAL) that your website establishes trust, provides a great experience with easily digestible and useful information accessible on any device – or people will go elsewhere. Trust me; they will.