Top Mistakes When Ordering Signs And How to Avoid Them

Whether you’re opening a new storefront, updating your office, or installing signage—the last thing you want is a sign that’s wrong, late, or ineffective.

At WA Fisher, we’ve seen it all. Here are the most common mistakes people make when ordering signs—and what you can do to avoid them.

1. Not Knowing Your Local Signage Codes

Problem: Every city, county, or industry has its own set of rules around signage size, placement, materials, and ADA compliance. Failing to follow these can result in delays, fines, or failed inspections.

Avoid it:
Always check your local sign ordinances—or work with a vendor like WA Fisher who understands code compliance for your area and industry.

2. Choosing the Wrong Materials

Problem: Ordering a beautiful sign printed on material that isn’t weather-resistant or suited for high-traffic areas can lead to fast fading, warping, or damage.

Avoid it:
Consider where the sign will live—outdoors, indoors, in sun, cold, or wet conditions—and choose materials like aluminum, acrylic, or high-performance vinyl accordingly.

 3. Ignoring Visibility and Readability

Problem: A sign that’s too small, has poor contrast, or uses a hard-to-read font won’t be noticed—wasting your investment.

Avoid it:
Design with your audience in mind. Use high-contrast colors, simple fonts, and appropriate sizes so the sign can be read from a distance or at a glance.

 4. Overloading the Design with Info

Problem: Trying to cram too much text or too many visuals into one sign leads to visual clutter and confusion.

Avoid it:
Stick to one main message per sign. Think: what’s the one action you want the viewer to take? Simplicity is key to effectiveness.

 5. Rushing the Process

Problem: Waiting until the last minute to order signs often leads to limited design options, expedited fees, or missed deadlines.

Avoid it:
Give yourself time! Most custom signage takes at least 5–10 business days, depending on materials and quantity.

6. Not Reviewing the Proof Carefully

Problem: Typos, wrong colors, or layout issues can slip by if you don’t fully check your design proof before approval.

Avoid it:
Take time to review your sign proof closely. Better yet—have a second person look at it too. At WA Fisher, we always send clear digital proofs before we print.

Get It Right the First Time with WA Fisher

From storefronts to elevator shafts, we help you avoid mistakes and get signs that are durable, compliant, and attention-grabbing. We handle everything from design to production to delivery—so you can stay focused on your project or business.

Need help with your next signage order?
Contact WA Fisher today for a quote, consultation, or signage checklist.