Category Archives: Helpful Tips
The Power of a Blended Marketing Strategy
It’s easy to think marketing is all about digital now websites, social media, email campaigns. But the truth is, print and traditional marketing still drive real results, especially when they’re combined with modern digital efforts. That’s where a blended marketing strategy shines: it connects your physical and online presence, creating a stronger and more memorable…
Business Cards That Don’t Get Thrown Away: Design Tips
Do Business Cards Still Matter in 2025? Absolutely. Even in a digital-first world, the humble business card remains a powerful first impression tool. The problem? Too many cards end up tossed in the recycling bin because they look generic, cluttered, or forgettable. The good news: with the right design, your business card can be a…
How to Blend Print and Digital Marketing for Maximum Reach
Print + Digital = A Winning Combo In today’s fast-moving world, businesses often feel like they have to choose between traditional print marketing and modern digital campaigns. The truth? You don’t have to choose at all. In fact, the most successful brands in 2025 are the ones that know how to blend print and digital…
Why Consistent Branding Matters More Than Ever in 2025
The Branding Game Has Changed Branding has always been important, but in 2025, the stakes are higher than ever. With constant digital noise, shortened attention spans, and more competition across every industry, consistency isn’t just a marketing “nice-to-have”—it’s the foundation of your business identity. From your storefront sign to your website, and from your social…
Top Mistakes When Ordering Signs And How to Avoid Them
Whether you’re opening a new storefront, updating your office, or installing signage—the last thing you want is a sign that’s wrong, late, or ineffective. At WA Fisher, we’ve seen it all. Here are the most common mistakes people make when ordering signs—and what you can do to avoid them. 1. Not Knowing Your Local Signage…
Email Spoofing: How to Spot the Scam and Stay Safe
Email remains a key communication tool—but it’s also a top target for cybercriminals. One of the most common and misleading tactics is email spoofing, where scammers forge the “From” address to make it look like someone you trust is emailing you. From fake boss requests to phony package updates, here’s what to watch out for—and…