Category Archives: SEO
Google My Business & Google+ For Businesses
Some of our clients have been confused by all of the offerings from Google regarding their business. In this blog post we hope to explain the differences between Google My Business and Google+ for Businesses, and what you should be using. Google My Business If you haven’t already read it, check out our detailed blog…
What is Google My Business?
If you haven’t claimed your Google My Business listing… Simply put, you’re missing out. On search, maps and other opportunities to connect with potential customers searching for whatever you offer. What is it? Google My Business (formerly known as Google Places, Google+ Local, Google+) is the fast and easy way for businesses to manage their…
Ghost referrals and how to remove referral spam from Google Analytics
Ghost referrals in Google Analytics are spam entries in your Google Analytics that are directed at developers. They pollute your data with fake visits, making your Google Analytics data less valuable and can hurt your site and brand. Has your site been affected? Chances are, yes, your site has been affected. The easiest way to…
SEO, PPC, CMS, ABCDEFG – What do they all mean?
First things first: We’re sorry. We know we throw abbreviations around like they’re going out of style. We sometimes forget that not everyone is a web marketing or web development expert. Let us make it up to you. Here’s a list of acronyms / abbreviations that we tend to use in our every day jargon,…
SEO: Stick to the Basics
Let’s face it – the internet is growing up. It’s constantly changing. The search engines are continually evolving to help retrieve the best results for your search queries. And that’s great news for you as a “searcher.” For you as a website owner, though, and for us as an SEO company… this makes things much…
Blogging for SEO – Our Tips and Tricks
We hear this question all the time: Does my business really need a blog? Not every website needs a blog but nearly every website can be helped by a blog. Below are a few of the tips and tricks we suggest to our clients. If you’re setting up the blog yourself: Blog location is important….
Pay by the click, not the impression
My last post raised the argument that given just one media to choose for travel/tourism marketing, I would choose sponsored listings or pay-per-click (PPC) advertising. That post further discussed how PPC ads tend to give the lowest cost per inquiry as compared to other media. The second part of my argument is about as simple…